Finding Your Cause Published: 17.12.2008 | Author: kayemarks | Category: Business Gonzalo Higuain Jersey , Marketing What is the point or the purpose of your company or your business? Probably originally, it鈥檚 point was to establish yourself as a staple in whatever field you are in and connect well with your customers. I am guessing your first focus was on generating a strong customer base and doing whatever you could to make them happy.