Owning a house is part of the American Dream. Depending on where you live in the US - home ownership can be around 70%. That means that 70% of people own their own home. That is very high compared to other countries. Owning a home is usually a nice piece of independence and also part of building a nest egg for retirement. Home ownership is considered an investment. But then it is surprising how many home owners treat their own home as if it would be something they don't own.
Imagine the case of a lady in Highlands Ranch Russell Wilson , Colorado. She bought a ranch-style home in late 2004 for $265,000.00 - mainly financed through a mortgage. She owes about 95% of the house value to a mortgage company. Highlands Ranch, Colorado is a covenant controlled neighborhood. Strict rules are in place of how to maintain a certain level of landscaping and to keep the property in shape (+ many more things). The covenant rules give a development a more standard appearance Seattle Seahawks Jersey , and control some of the activities that take place within its boundaries. When enforced, covenants protect property values. When buying a house in Highlands Ranch the new owner agrees to obey the covenant rules by contract.
The lady from our example above decided to let maintenance of her landscaping slip. The grass was growing out of control. Then summer came along and as she did not have an automated sprinkler system for her yard no watering was done at all. This took care of the fast growing grass in a certain way. The grass started dying in the dry Colorado summer. The outside appearance of the former $265,000 home took a toll. Currently a real estate agent estimates the value of this house in question at $250 Solomon Thomas ,000.
The lady from our example took her home and did not treat it as an investment. If she would have to sell her home now she will have difficulties to receive her invested money back. If she would continue to treat her home not as an investment she will eventually turn the investment into a liability and risk her credit history. Especially as her home is in a covenant controlled area she faces extra cost associated with her house. The covenant community association can even put a lien on her home and enforce the covenant rules by sending in a landscaping company to fix the problem - at the owners expense.
In our example the Highlands Ranch Community Association has started the initial process of getting the property back on track. A dated notification has been send to the home owner to bring the property back into compliance with the rules.
Overall - if investing money and letting interest in maintaining the investment slip, means the person involved is throwing money out of the window. If you have enough cash this is not a problem but who has enough cash to do this? Buying a house means to take on the burden to maintain it. Failing to do basic maintenance means to lower the value of the property.
About The Author
Christoph Puetz is a successful Entrepreneur and international book author.
Websites operated by Christoph Puetz are Web Hosting Guide and Highlands Ranch Information and Reminder Service.
This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable. Has this ever happened to you? You spend hard-earned money on Google Adwords pay-per-click advertising and you lose more money than you make. It seems that Google is getting richer while you get poorer. There are several tricks to advertising on Google Adwords that unless you know them, it becomes almost impossible to turn a profit on your advertising. Part 3 of this series continues the theme of revealing the inside secrets of successful Dante Pettis , profitable advertising with Google Adwords.
If you missed Part 1 or Part 2 of this series, simply send a blank email to googlearticle@ to get a all three parts of this series of articles emailed back to you automatically.
Secret #8 - Track your ads by keyword in Google Adwords
After spending the time setting up separate AdGroups within Google Adwords for each keyword as mentioned above, the key is to know which keywords are costing you money and which ones are profitable. The only way to know that is to track how many people click on the ad and which of those clicks convert into sales (or actions you hope the prospect to take Mike McGlinchey , such as registering for your email newsletter, etc.). There are several ways to do this, including Google Adwords own ad tracking system (which I do not recommend for several reasons that I won't elaborate on in this brief article).
Ad tracking basically comes down to a choice between paying for a subscription to a service or buying software that installs on your own web hosting server. From hard-won experience Matt Breida , let me tell you to avoid the subscription services altogether. Relying on someone else's service for your critical stats is a gamble you do not want to take. There are several good software programs out there that will do the job, but I recommend the one you can find at: #9 - Put keywords in your ad text in Google Adwords
Did you know that the keywords that are part of the text of your ads in Google Adwords will appear in BOLD? If someone searches for "plastic widgets" and your ad text reads "50% off plastic widgets", then the phrase 'plastic widgets' will appear in bold when your ad is displayed. This makes a huge difference in the click-thru rate of your ads!
If you don't believe me George Kittle , simply follow the tip mentioned above for split-testing your ads and create two ads, one with the keywords in the ad text and the other without. You will be surprised at how much better the Google Adwords ad with the keyword(s) in the ad text performs.
Secret #10 - Only run ads on the Google 'Search Network' in Google Adwords