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the best long distance rates are not found with your home carrier. There's too much competition in the marketplace and many people are discovering that a prepaid card can actually save them money. A coalition of long-distance phone companies has developed a package of reforms that will be implemented as soon as the Federal Communications Commission approves them.

Ultimately Wholesale Ereck Flowers Jersey , these changes will increase competition in the telephone marketplace, which will cut costs even further.

Although technology has allowed phone companies to trim personnel even as call volume surged, reductions in access rates have made the most difference.

In looking for the best long distance rates most people realize that there aren't massive savings when switching from long-distance provider to long-distance provider, but the prepaid market has definitely cut long distance costs.

There's never been a better time to make long-distance calls.

Many carriers are offering competitive long-distance service, and rates have fallen by some 85 percent in the past 15 years. Nonetheless, it pays to shop around; the more cautious you are as a consumer, the better the choice you'll finally make.

About The Author

Mike Yeager Wholesale Sterling Shepard Jersey , Publisher

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Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time. They're just about ready to spend cash. Advertisers target "Now Buyers" because the pressure is on to make sales immediately. And, they know these prospects are most qualified, from a timing standpoint.


The selling situation gets more complicated when similar products or services are offered by competitors. Typically, buyers cannot differentiate one provider from another. So, the final decision eventually defaults to (lowest) price.


Two problems are operating concurrently:


1. The advertiser has failed to convince the buyer exactly why they should buy from them specifically.


2. The advertiser has failed to understand human nature and the mental process a prospect goes through before making the purchase. Consequently, the marketing approach is too narrowly focused. This results in missed sales opportunities.


Fortunately, both problems are easily solved by a single strategic approach.


Any buying decision follows a series of educational events experienced by the buyer. Depending upon the actual product or service Wholesale Eli Apple Jersey , time-frames can perhaps be as short as a day or two for minor purchases to as long as a couple of years for major purchases. Actual time aside, these milestones are reached before any final purchase. I call this series of educational milestones as Points A to Z Along The Educational Spectrum.


At point A, the prospect gets the first idea to buy what you sell (or to switch vendors). At point Z, the prospect becomes your customer and money changes hands. In between, your prospect goes through an educational process.


As a vendor, you need to participate and facilitate that process. It's your job to educate your prospect with enough information on an ongoing basis. And, you do this by incorporating Wholesale Dalvin Tomlinson Jersey , every step of the way, the Marketing Equation, as outlined in other MYM On-Demand newsletters and programs.


With each contact point you make, you attract the attention of your prospects, engage them, then provide them with relevant, important information that builds a case for your product Wholesale Evan Engram Jersey , service, and business. The information should be complimentary, fulfilling the prospect's response to your risk-free offers.


Education can be presented through letters, post cards, emails, reports, fact sheets Wholesale Eli Manning Jersey , comparisons, newsletters, e-zines, white papers, videos, CDsDVDs, web sites Wholesale Saquon Barkley Jersey , seminars, webinars, digital video streaming, personal contact, etc. The important concept to remember is to make these "touch-point contacts" on a periodic basis without fail.


This does several things. It endears the prospect to you because you're seen to be extremely adept at helping with the decision-making process. Also, you position yourself as the well-informed expert. Most importantly, you're perceived as someone who truly understands your prospect's situation. This means you're best situated to help solve the problem Wholesale Odell Beckham Jr Jersey , fill the need, or meet the desire.


Here's a question for you. Do you focus on just "Now Buyers", who account for only 1% to 5% of all prospects, or do you target "All Buyers"?


Don't abandon the plum tree just because some of the fruit is still green. Nurture your prospects.


After they respond to your ad, make the effort to keep in touch with them, for as long as it takes to convert them to a sale. Collect their contact information and develop an automated hopper system. Understand that every prospect you meet is somewhere between A and Z along the Educational Spectrum.


It's your job, as a strategic marketer Wholesale Kyle Lauletta Jersey , to guide them, I like to say, "until they buy or until they die". Your available target market is bigger than you think. This process will insure that the huge pipeline of "All Buyers" flows right towards your business so you can monopolize your marketplace.


Good luck with your marketing efforts.