Der "Steckbrief" » hird factor is consumer motivation.

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Source: Passive Paydays


Search Engine Keywords Selection (Part 2) Marketing Articles | September 10 Mario Lemieux Youth Jersey , 2010
In evaluating the efficiency of keywords,?keep in mind three
fundamentals:
popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is an
objective quality. The more popular your keyword is Matt Murray Youth Jersey , the
more?likely the odds are that it will be keyed? into a
search engine which will then bring up your URL.


In evaluating the efficiency of keywords, bear in mind three
fundamentals:
popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is an
objective quality. The more popular your keyword is Sidney Crosby Youth Jersey , the
more possible the odds are that it will be keyed? into a
search engine which will then bring up your URL.


You can now buy software that will rate the popularity
of keywords and phrases by giving words a number rating
based on real search engine activity. Software such as
Word Tracker will even recommends variations of your words and
phrases. The higher the number this software appoints to a
certain keyword, the more traffic you can reasonably expect to
be directed to your site. The only erroneous belief with this
concept is the more popular the keyword is, the greater the
search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will
most likely never scroll down to find you.


Popularity isn't sufficient to proclaim a keyword a good choice.
You must move on to the next criteria Jake Guentzel Youth Jersey , which is
specificity. The more definite your keyword is, the greater
the possibility that the consumer who is ready to purchase
your goods or services will find you.


Consumers ready to buy your services are the ones who will
instantaneously find you. Not only that, but the greater the
specificity of your keyword is, the less competition you
will face.


The third factor is consumer motivation. Once again Phil Kessel Womens Jersey , this



Once you have chosen your keywords, your work is not done.
You must constantly evaluate performance across a range
of search engines, keeping in mind that times and trends
change Patric Hornqvist Womens Jersey , as does popular lingo. You cannot depend on your log
traffic analysis alone because it will not tell you how
many of your visitors actually made a purchase.


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